I started this company out of my passion for running and the amazing friendships that are created from it.
Running for me was never about winning. I’ve never won a race in my life. I came in 39,275th place in the New York Marathon. Running has always been about prioritizing my health, pushing myself, and camaraderie.
Running for me is about the stories that come out of it. The grit it creates. The consistency it can create. The nerves and emotions it can evoke. And, the friendships it can create.
I started All Day Running Co. so others can experience the same and benefit from it as I have.
We are a different community than most apparel or running clubs. For starters, we are event-driven. We take traditional running distances and create epic “retreat-like” experiences. Speakers… saunas… cold plunges… breath-work… yoga… and more! We build unique, fun, creative running events. Our formula is: ALL DAY RUNNING CO = race… meets retreat… meets festival!
Here’s our business plan:
Create experiences that allow people to leave with a story that will last a lifetime. Period. At All Day, we are building a community. We rate our success based on how we make people feel… that’s our bottom line. If we do that well, the rest will follow suit.
Welcome to our family.
- Jesse Itzler